Why Marvel Is Rebooting the Punisher (And Why It Won't Work)

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Why Marvel Is Rebooting the Punisher (And Why It Won't Work)
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Recently Marvel announced a new Punisher series that would see Frank Castle with a new logo and mission. Here's why the comics publisher is rebooting the vigilante and why it might not work.

Marvel Comics is rebooting the Punisher with a new series starting in March 2022 and a new logo that will replace the iconic white skull. This decision is inspired by the recent criticism over the use of the Punisher's logo by the military, law enforcement, and extremist groups, however, it is unlikely that it will bring back the character to the huge popularity he enjoyed in the late '80s and early '90s.

Frank Castle was created in 1974 by writer Gerry Conway and artist Ross Andru, debuting in the pages of The Amazing Spider-Man #129. Conceived originally as a secondary antagonist for Spider-Man, Frank is a U.S. Marine who witnessed the murder of his wife and children, who were killed for accidentally observing a Mob hit while picnicking in Central Park.

In the main Marvel titles, however, the Punisher has struggled to find his place in a world of gods, cosmic beings, and"parental advisory" content. Despite all of his training and expertise, Frank Castle is still a guy with a gun, whose only"superpower" consists in the fact that he is willing to kill people, contrary to every superhero in the world.

In 2020, Marvel and Gerry Conway took an official stance against the use of the character's logo by law enforcement, underlining the fact that Frank's defining trait is his critique of the justice system and its laws. This new series is then an attempt to adapt the Punisher to the current times, but what Marvel is ignoring is that the character - as he was conceived originally - is simply not suitable for these times.

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