The world’s largest hospitality brands are embracing inclusive pricing—along with luxurious perks like butler service, foreign language classes or a yacht.
ike flare jeans and flip phones, travel fads often boomerang back, but never in exactly the same way as before. All-inclusive resorts are currently enjoying an enormous surge in popularity–minus the mediocre buffets, bottom-shelf piña coladas and cheesy entertainment from decades past.
In decades past, many all-inclusive resorts were fly traps, designed to keep guests on property. In 2023, King says, guests “want to get beyond the gate” and are looking for a quasi-concierge service built around curated and crafted experiences. These vacationers want fabulous options, but never want to feel over programmed.
Travel advisors say the major industry shift is impossible to ignore. “In a three-year window, Marriott went from having one all-inclusive to 30, with more in the pipeline,” says Cory Hagopian, senior vice president of sales and partnerships at, the world’s largest luxury travel network. He adds that French hospitality giant Accor plans to quadruple the number of all-inclusive Rixos properties in its stable.
“Growing our all-inclusive brand footprint with intent is central to Hyatt’s commitment to providing new luxury travel experiences,” says Erica Doyne, senior VP of marketing for the company’s all-inclusive portfolio. “We are planning to open five Inclusive Collection resorts in Mexico and the Caribbean this year as well as five additional properties in Bulgaria.
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