A survey of nearly 300 marketing executives found social media investments at a seven-year low.
A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip.
of spending was dedicated to digital marketing. The recent adoption of new marketing technology to automate processes and the use of AI to generate content have driven digitization further into business models.is the T. Austin Finch, Sr. Professor of Business Administration, Fuqua School of Business, Duke University.
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