Why Marianne Williamson’s Brand Of Spirituality Isn’t Working

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Why Marianne Williamson’s Brand Of Spirituality Isn’t Working
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Marianne Williamson’s unconventional candidacy has sparked voters’ curiosity. But the more voters learn more about her, the less they seem to like her. More, via FiveThirtyEight:

of Americans identify as “spiritual but not religious.” It’s a group whose numbers have grown in recent years, as more and more people draw away from institutional religion. And like Williamson, most of the “spiritual but not religious” maintain some kind of link to an organized faith tradition. In fact, according to Pew, they’re about as likely to identify as Protestant as they are to say they’re religiously unaffiliated.

It’s certainly unusual to have a presidential candidate making an explicitly spiritual argument for progressive politics on the campaign trail. But arguably, there was no reason to think that Williamson would reach such a diffuse group any more easily than the other Democratic contenders, even with a message that thrummed with spiritual overtones.

So the bar was always high for Williamson to appeal to the spiritual-but-not-religious crowd — not only did she have to unite a nebulous group, but she also had to convince voters on the soundness of her policies rather than just her spiritual orientation.

According to Pew, people who identify as spiritual but not religious tend to be more highly educated than other religious groups, and that means they may be more leery of positions that fall outside the mainstream — of which Williamson has many. There is, for instance,

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