The women's game is ascending while the men's is in a transient period. What's led to the shift?
There’s always a sign. Last spring, I first noticed something special was happening when I couldn’t walk half a block in Dallas without running into large packs of Iowa or South Carolina fans. There were also my guy friends back home who, for the first time, were planning their weekend around the women’s NCAA Tournament games instead of the men’s. And all the sports talk radio channels were discussing and . My spidey senses were tingling.
recently announced that this was its most-watched women’s college basketball regular season in more than 15 years, its viewership up 37 percent on platforms from last season. Its SEC championship last Sunday between and drew almost 2 million viewers, and the Pac-12 title match on the same day between USC and — the Trojans a No. 1 seed and the Cardinal a No. 2 seed in the upcoming tournament — drew more 1.4 million viewers, up 461 percent from last season’s championship. Those three title games out-rated three weekend games. Advertisement With more eyeballs comes increased familiarity for fans, both new and old.
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