Buying movie tickets is about to feel a lot like buying sports or concert tickets. AMC just announced it will start varying ticket prices based on seat location.
AMC Theatres, the largest theatrical exhibitor in the U.S. and world, on Monday announced it’s implementing a new ticket pricing policy that charges customers differently based on their seat's location. The initiative mirrors price policies that have become commonplace for sports, concerts, live theater events, airlines and more.
Preferred Sightline — Generally the most desirable seats, “typically in the middle of the auditorium.” These will be priced at a “slight premium” over the Standard Sightline tickets. Those who are an AMC Stubs A-List Preferred member, which does cost a monthly fee to join, will not have to pay the extra premium.
The Examiner contacted AMC Theaters to get a clearer timeline of when the policy would hit the company’s Bay Area theaters but did not receive a response prior to publication.
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