The 'Budapest Playbook' of Hungary's Prime Minister offers the populist right everywhere a roadmap for keeping power.
Donald Trump greets Viktor Orban at the West Wing of the White House in Washington, D.C., U.S., on Monday, May 13, 2019.
When we speak of Orbán, we should first identify the essential characteristics that modern populists on the right must possess to achieve success. These two dimensions are: charismatic appeal and an ability to address people with simple, convincing messages about national pride, prosperity, and their capacity to defend against external threats, whether perceived or real.
Leaders like Trump possess the first quality, but struggle with organization and system-building. Recognizing this, the former President’s team has since launched theprogram and made strategic hires in preparation for a more effective second term. The influence for this work seems to stem from Hungary. On an almost daily basis, supporters and media allies of the MAGA Republicans laud Orbán. Senator J.D.
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