Relationship building is critical for luxury real estate agents and brokers, and this extends to the public relations sphere as well.
Agents should also remember that media outlets are reflecting wider trends in their news coverage.have examined how many ultra-high-net-worth individuals have opted for more spacious properties amid the COVID-19 pandemic. A lot of editorial content is also being devoted to sustainability and environmental issues, presenting another opportunity for real estate professionals.
“In terms of PR, globally, we’ve got to match and mirror what is a trend in society, but also has been written about in the media,” Ms. Harris said. The return on investment for media coverage, particularly with print publications, may not be immediately apparent in real estate, but it should not be underestimated.“It builds that trust – it makes you more inclined to be a deal maker and the more that you are on the record and visible shows that you have the trust of a journalist,” Ms. Underwood Burman said. “And again, you have the facts and information to back that up.
“It certainly translates well into your target audience and to your client base and can often generate sales.” {"ct":"3NxpARg4LrCPV\/zH3G6bjD8XOymWxGOxNC3GHGTj2DFvQzd\/cacr+StrIk0p8YP7ibUskTS5wl8Z2XKL6XX5eeE6ZnNVmdTo4RCU+BOndMf1AeUNsYBfFp2PERuXcj5tGAV64ezvaP9At400r6FXv0f8O5LRcdSbSS9FjpkNhP5cVX6wYB2s3EjlE7XROUU\/5balAzAVAIgrmGdYBb7+xfL6wYnq0gfFWDJcegttaz2CHa54\/0M6a5PATPprXf4PG3BjrOCdKuXBsQsadoSf+OREHyKYz1NiLApmwhmZbyjPonAbIqgULGCnFhsih1qAX19htIs1vXsEgiCN0qtDXfk2QXHdzmob+TXnSDK52YapHIRHrvO9gN2EKjx\/vtoe6JNhQN5SaSPSgNSV0WPJ5cDmPZ0UCUolwUxOOpWf9wY9lIV52N8ir1nUxwhhnb8IoV6+pPaqmg9U2uNrwj6a2vVS1
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