LaurenConrad created a fragrance product that is inspired by her personal love story with her husband 🤍
: How did your time in the public eye prepare you to be an entrepreneur and scale so many businesses?There's been so much trial and error in my career, and I was fortunate to start so young. I had lots of time to learn and figure things out.
I think one of the things that I learned early on is just to be thoughtful with your choices, to not say yes to everything, to make each business decision brand extension feel organic and natural, because if it's forced or if it's something that you're not genuinely interested in, or that you're doing just because you got an offer, I think that your brand becomes a bit inconsistent and the quality of products can suffer.
There are some people who create brands and that's their approach, and there are other people that are a little bit more removed. It's tricky to lump everybody together.There were a lot of similarities in working on formulation and packaging, but when you're doing a beauty brand, it's about a collection. You're merchandising, you're editing, you're creating a large collection of beauty.
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