Brooke Erin Duffy, PhD, is an associate professor at Cornell University, where her research explores the role of social media in work, employment, and society.
dpa/picture alliance via Getty Imagesfrom harmful influencer endorsements, creators have few safeguards, especially when it comes to labor concerns—from appropriation and overwork to trolling and harassment normalized as “for intellectual property rights in the creator economy. Amazon influencer Sydney Nicole Gifford filed the suit in April, alleging that fellow influencer Alyssa Sheil copied everything from her posts and product recommendations to her captions and color palette.
Brittany Ratelle, a lawyer who specializes in creator rights, launched her practice after her friends—many of them first-gen mommy bloggers—sought to enter this nascent industry.
They are, in other words, deeply in the thrall to these companies, guided by formal policies as well as invisible “” which amount to a relentless demand to accrue followers, a perceived need to play to platforms’ algorithms, and an orientation toward “for their help putting ad revenues in platforms’ coffers, but most report being left in the lurch.
Stephanie Hind, head of Top Creator Partnerships at Patreon, noted the difficulty creators had in establishing"protections around themselves" such as through LLCs. She added that"very few of them have a lawyer until something goes completely wrong.”
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