K-beauty skin care and makeup brands, including TirTir and Beauty of Joseon, are seeing standout growth on TikTok and soaring sales off the platform.
“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York’s OG hipster neighborhood.
“K-beauty is being reimagined through the lens of TikTok — it’s a new generation who are digesting the trends, the products, the ingredients and interpreting them in their own unique way,” said, in 2018. “I think at the crux of it is that Korean beauty trends and rituals are not based on gimmicks — they work, and that’s why K-beauty has this second life, will have a third life, and has made such an impact on the industry.”Cho should know.
“There’s a reason why Americans, who are obsessed with two-day shipping, will wait weeks and spend money on import fees for these SPFs,” said Palermino. “Sure, we have perfectly passable sunscreens here in the U.S., but because Americans don’t wear that much sunscreen, and especially because of the sun habits of Americans — it’s critical we have better ones.
“The U.S. is our biggest market and our most important market — we want to be in it as deeply as its local brands are,” said Lee, adding that Europe and Malaysia are the brand’s second and third-largest markets, respectively. — particularly its Mask Fit Red Cushion Foundation that sells for $25 and is the single most-purchased foundation on Amazon, per Market Defense — is also betting big on the U.S.
“We’ve done many pop-ups in Japan, but we have a desire to impact beauty trends in the U.S., as well,” said Lim. “Americans tend to wear their skin bare or do a full face ofA Peak Yet to Come On TikTok, “Korean makeup” receives 14.8 million average weekly views, up 622.9 percent versus last year. And while facial skin care and makeup are the two main categories feeling the influence of K-beauty, the rise of brands likefragrance arm Tamburins — which is widely talked about in the U.S.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Who Did Shawn Mendes Almost Get Pregnant in 'Why Why Why'?He released his new song 'Why Why Why' with questionable lyrics.
Read more »
Shawn Mendes Drops Two Singles, ‘Why Why Why’ & ‘Isn’t That Enough’: Stream NowShawn Mendes unveiled two tracks, 'Why Why Why' and 'Isn't That Enough,' on Friday (Aug. 9).
Read more »
Greek Artist Kris Betta Launches Beauty Brand, Betta BeautyThe brand is an extension of Betta’s art practice. She funded the business with the money she had saved from selling her art.
Read more »
'House of the Dragon' Showrunner Explains Why We See Daenerys in That Finale Scene6 Unclaimed Dragons That Could Change The Game in &39;House of the Dragon&39;
Read more »
Blake Lively Explains Why Her Beauty Brand Is Named Blake BrownBlake Lively opened up about the ‘intimate’ meaning behind the name of her upcoming beauty brand, Blake Brown
Read more »
‘Alien Romulus’ Director Reveals Why the Chestburster Scene Is One of His FavoritesFede Alvarez wearing a baseball cat and a hoodie on the set of Alien: Romulus.
Read more »