Why KNC Beauty Has Become Gen Alpha's Obsession

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Why KNC Beauty Has Become Gen Alpha's Obsession
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  • 📰 TeenVogue
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  • 7 min. at publisher
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The North West-approved brand is all over our feeds.

If there’s one thing 2024 has taught us, it’s not to underestimate Gen Alpha’s love of a fun, playful beauty brand. We saw what happened earlier this year with Drunk Elephant, whose colorful packaging caused a massive shortage of the beloved brand. Now, we’re seeing that same fervor for a new beauty brand: KNC Beauty.

With initiatives like KNC School of Beauty, which aims to empower young people through fashion and beauty, Crawley has crafted an entire experience for her customers. It not only enhances the idea of using Instagram as a place to target new shoppers, but uses social media as a way to bring customers products they actually want to use and share online.

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