Why Is There Still the Misconception That Black-owned Beauty Brands Are Only for Black People?

It's well past time to debunk this notion, beauty founders say.

, it’s a notion she’s been working to thwart since Nyakio Beauty started getting the swell of attention that came, in part, with 2020’s happenings.

When it comes to general market beauty products that target anyone who feels they align with the problem the products purport to solve, rather than being ethnically limited, Grieco said: “most of the ingredients and beauty rituals that are appropriated by so many brands come from places like Africa and Southeast Asia and China.”

The difference, he said is, in one case, “I specifically need a certain type of product that works on my hair or that covers my hyperpigmentation, but I am suited based on lifestyle socioeconomics, all kinds of things, psychographics, to be able to be able to buy a product.” “If we cannot transition to the point where people of color are making products that people who are not people of color feel like they can use as well, then we have a very small demographic and market size,” he continued.

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