Why Is Google In The Competitive, Cut-Throat Pay TV Business?

Despite cord-cutters not looking to replace cable television, Google sees YouTube TV as a way to enhance their advertising business.

to exclusively broadcast English-language, locally-televised games of MLS team Los Angeles Football Club , in a three-year deal worth a reported $18 million.

But unlike DIRECTV Now, YouTube TV has seen some growth, adding about 100,000 subscribers in Q1 of this year,So, why does Google continue to try to gain market share in the competitive pay TV business? , a tech company that helps streaming platforms, including DAZN and Sky, with content delivery. Miller-Jones says YouTube TV is a way for Google to keep consumers engaged in the Google universe.

"For Google, there is an opportunity to collect data on user behavior in as many aspects of their life as possible so they can build the best advertising platform,” he said.

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