Why Is Fur—Real and Pretend—Everywhere Again?

Faux fur, vintage, and even controversial real fur graced runways from New York to Paris—and it's not just because of the mob wife aesthetic.

At first, it just felt like a TikTok trend: Gen Z and millennials wearing vintage fur or faux-fur coats to incarnate the so-called mob-wife aesthetic—an ostentatious mafioso style that takes cues from Carmela Soprano and The Godfather’s Connie Corleone.

But we don’t live in a world of slow fashion anymore. We live in a fast, mass-consumer one. And in that world, more than one billion animals are killed every year for the fur industry, according to the Journal of Animal Ethics. Ethically, it’s hard for some to justify that number. And sure, some luxury brands have enough money to use high-end fur companies that offer transparency and traceability, but that’s more often the exception than the rule.

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