Yashen Singh, CEO of Premium Core Banking at FNBSA, says the group’s 'entire strategy is to help customers get onto digital platforms and stay there'. These are 'fundamentally more secure''. Moneyweb CompanyNews DigitalBanking
In April, FNB’s eBucks rewards programme launched a benefit for qualifying customers who would receive a complimentary weekly coffee, cappuccino, or hot beverage at Starbucks stores. In the nearly five months since, tens of thousands of free coffees have been redeemed. This benefit would be available to those who had changed their transaction behaviour. Simply, a customer must do at least five payments using their FNB Virtual Card, FNB Pay or with a partner wallet every week .
He adds that the virtual card lifecycle and costs associated with that lifecycle are greatly reduced. Along with this, fraud is greatly reduced. Plus, it offers the account holder a “great payment experience”. There is “significant benefit for us over the long term”. Yashen Singh, CEO of Premium Core Banking at FNB, says the group’s “entire strategy [is] to help customers get onto digital platforms and stay there”. These are “fundamentally more secure”.