Why Is Every New Alcoholic Beverage a Version of My Favorite Childhood Drink?

The nostalgia wave comes for happy hour.

of the country, so I’m no stranger to a moderately spiked premixed concoction designed for sipping on a hot day, but even I’ve had to stop and ask myself: Why is everything a canned cocktail now? Not even five years ago, spiked seltzers were having a moment, but these days it seems as if brands have shed the bubbles and are serving up anything they can mix with alcohol in a can.Alcoholic beverages are typically divided into three categories: wine, beer, and spirits.

report provided to Slate. The sector includes hard seltzers, flavored malt beverages, canned cocktails, and canned wine—basically, anything that makes it more convenient to drink somethingI get it. Beers and seltzers can leave you feeling bloated. It’s much more appealing to grab a beverage that tastes like something you’d sip on sans alcohol, especially if you’re spending hours out in the sun.

A Sunny D with a 4.5 percent ABV isn’t going to elicit fond memories of your childhood. And if you drink enough of them, it won’t help you make new ones

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