Have celebrity beauty brands replaced celebrity fragrances of the early aughts? 🧐 We reached out to a beauty historian to find out:
? These sometimes hilarious failures demonstrate that just because one can launch a makeup or skin-care company, doesn’t mean that it will be successful.
Fame alone won’t ensure sales, Weingarten warns. “There's a potential downside if the celebrity's brand doesn't translate to sales for various reasons. I worked on creating a cosmetics line for Christina Aguilera way at the beginning of her career. The working title was What a Girl Wants. It never went to market because our approach was the fresh-faced version of her.
According to Weingarten, when it comes to celebrity beauty lines, a keen understanding of the fan base is more important than a strong social media following. Then commercial success can follow. “Celebrities live their lives in the public eye almost all the time now. So if there's a scandal, it's out there. If someone is drunk or says something ugly about someone publicly, there's no longer the ability to airbrush the details. It's immediately out there,” Weingarten says.
More recently, a handful of celebrities have jumped on board with a favorable outcome. Millie Bobby Brown’s
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