We take a look at some of the reasons why Apple has seemingly not been in a rush to remove the iPhone notch.
Expected much later in the year, most likely around mid-September, the iPhone 14 might just be another incremental upgrade over what we got last year, just like last year's iPhones were an incremental upgrade over the 2020 models. After all, if it ain't broke…
And once upon a time, before notches and hole-punch cameras, we had bezels.
So, assuming the rumors are true – why did Apple seemingly take way longer than it needed to finally replace the notch in 2022? Well, the first significant reason is a simple one – the iPhone notch has been one of its most recognizable design elements for many years now, nearly as recognizable as the Apple logo on the back of the phone itself.
And sometimes the marketing angle trumps all else – even if Apple's rivals made fun of the notch ), for the trillion-dollar Cupertino company this is just free advertising.
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