Children who are not properly compensated for the content they appear in can sue parents thanks to amendments in the state’s Child Labour Law.
The bill, which passed the Illinois senate unanimously in March, was officially signed into law on August 11. / Photo: AP
Child influencers under the age of 16 will be entitled to a percentage of revenue from content they appear in once the law comes into effect next July. Children who appear in 30 percent of vlogs in a 12-month period will also be able to sue parents or guardians who fail to set aside half of the earnings that come from each piece of monetised content in a trust account, which the child can access upon turning 18.
The idea behind it stemmed from 16-year-old, Illinois native Shreya Nallamothu. The high school student was scrolling through social media during the pandemic when she came across multiple family vlog accounts that spotlight children, and realised there was virtually no legal protection for the underage influencers. Despite children being the star of such content, there is currently no law that requires parents to share earnings with their children.
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