Idaho experienced the biggest pandemic population boom of any state, infusing cash and interest into the booming wine scene around Boise
to match), as remote workers migrated east from the Bay Area and the Pacific Northwest in search of more space, cheaper rent, and a quieter lifestyle. New residents brought infusions of cash and interest, but they’re building on the area’s endearing underlying character. Boise is funky, cool, and friendly, while the surrounding foothills and nearby Boise National Forest put the great outdoors at the city’s doorstep.
The designation, which put Snake River on par with more established wine regions, couldn’t have come soon enough. In recent years winemakers have transplanted from California to apply their experience in the up-and-coming region — but there are also a lot of Idaho natives among the vintner ranks, including some on land handed down for generations. Overall, the Idaho wine industry feels refreshingly direct and laid-back compared to the exceedingly polished scenes in California and Oregon.
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