'My idea of being natural is just letting my hair be big, fluffy, soft, and not weighed down' ☁️🙌🏿
. If you gently comb it out in its kinky state, it will blossom with terrific volume, reaching north, east, west — wherever you want it to go. By now, we've all been witness to the swell of the natural hair movement, which over the past 15 plus years, has compelled plenty of Black women toBut even as Black women continue to play with their natural texture, there still are certain aesthetic preferences within the community that need to be contended with.
On the surface, it may seem like an innocuous standard, something as simple as a style preference, but in many ways, it's much deeper than that.
revealed that of the $63.5 million spent on Ethnic Hair and Beauty Aids in 2017, Black people accounted for almost 86 percent of that, shelling out a whopping $54.4 million. We take pride in our hair, but sometimes, it feels as if that "pride" is putting undue pressure on Black women for the look of their hair to fall within a set of parameters that one,Just because you want your hair-care routine to be less involved does not speak to how much you value yourself.
If we're going to embrace our natural hair, it's important to do so it in its full glory: When it's loose, when it's fuzzy at the top, when the curls start to separate or turn to frizz, looking more like a cotton candy cloud than a fresh, uniform braid-out. ItOK to have a lower-effort look. Indeed, it's more than just OK — it actually can be pretty darn beautiful to keep our edges coily, rising like a perfectly executed souffle.
There are, I'm pleased to report, plenty of people who are already rejecting these standards who can offer up some undone inspiration. We asked six of them to express their love for their fluffy "cloud hair," and why it's so important for them to embrace their hair in all its undefined glory.
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