Is it scary-early to start shopping for Halloween? Home Depot and Lowe's don't seem to think so -- they're already pushing their 12-foot skeletons and mummies for the fall fright fest ... in July.
Yes, the country just celebrated the Fourth of July less than two weeks ago. But Home Depot HD, +1.01% has already dropped its Halloween home décor online — including its viral $299, 12-foot skeleton that’s been a seasonal sensation since 2020.
So Home Depot has already brought its bestselling skeleton out of the closet for Halloween 2022, making Skelly available for online ordering as of July 15. The drop had “Home Depot” and “Halloween” topping Google search trends on Friday morning. And queries for “Home Depot Halloween skeleton” and “are the 12 foot skeletons sold out?” were also trending on Friday.
Almost half of surveyed shoppers told the NRF they expected to start their Halloween shopping in September or earlier last year, which was up from 36% five years before. A few shoppers have already reported that some HomeGoods and Party City stores have put their Halloween stock on shelves already — in mid-July.
“Retailers have to take the [shelf] space from Halloween and give it to holiday, so retailers say, let’s push Halloween earlier,” he explained. Total spending on Halloween decorations was expected to hit an all-time high of $3.3 billion last year, the NRF said, with 52% of those celebrating the holiday planning to trick out their home or yard with decorations — which is where Skelly comes in.Home Depot, capitalizing on its humerus hit, also launched the $379, 12-foot “Inferno Pumpkin Skeleton” last year. And for Halloween 2022, the retailer is throwing a 12-foot “Animated Hovering Witch” , a 9.
And bigger has clicked better with customers, as Skelly’s popularity suggests. And competitors are getting in on the action, too, with Lowe’s LOW, +1.28% rolling out its own 12-foot “Lighted Animatronic Mummy” for $348, which moves and makes “moaning sound effects.” The retailer recently sent out a sassy tweet from its official Twitter account that ribbed its rival: “When your 12-foot skeleton is a 10, but it isn’t a mummy. We’ve got you covered.
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