Hollywood films are struggling to do business in China, but whether that can be turned around by year's end is a political question
, which significantly exceeded their North American hauls and drove global grosses. Frequently, Hollywood titles would dominate the Chinese box office charts during most weeks.
This year, there are only two U.S. pictures in China’s top-15 rankings. In contrast, the top two films at the global box office so far this year are China’s “Hi Mom” on $822 million, and “Detective Chinatown 3” on $686 million, ahead of “F9: The Fast Saga” with $681 million. However, the government has done its best to keep U.S. titles in check. A system of import controls exercises quota allocations; blackout periods often cordon off three or four prime seasons per year for Chinese-language film releases; and the use of a censorship approval system diminishes pre-release marketing to just a few weeks.
However, the release hiatus, combined with the studios’ experimentation with day-and-date theatrical-streaming releases, has caused all U.S. summer titles to be heavily pirated. The weak $5 million debut of “Luca” is a prime example.Just as concerning from a Hollywood point of view have been changes in audience structure and taste.
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