The rise of the £250 scent
David Moltz believed the perfume was perfect. For years he had been experimenting with tuberose, one of the most expensive natural materials in the world. His new formula had the highest amount of the flower he’d ever seen in a fragrance. Then he did the maths. A bottle of Durga retails for more than £300 for 50ml – it’s one of DS & Durga’s Gold Label fragrances, a premium line Moltz conceived in 2017.
Perfumer H’s top-end perfumes are housed in hand-blown glass bottles and priced from £590 for 100ml . Harris has never worried about her prices. Her goal is to make something that “smells beautiful on somebody’s skin – whatever it takes.” And yet, the £250 fragrance is becoming less extraordinary.
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