Here's what analysts had to say about some of the biggest ad-tech stocks in the aftermath of Google's announcement to end third-party cookie support.
, Criteo said that it's diversifying its identity solutions to work beyond third-party cookies and said a "significant and growing share" no longer relies on that technology.
Keybanc analysts, who have a neutral rating on the stock, are more skeptical, claiming that the uncertainty around how Google will allow for targeting and retargeting in Chrome will hold back the shares. SunTrust Robinson Humphrey analysts, who recommend buying Criteo shares, underscored that uncertainty in a note, writing that "the announcement prolongs uncertainty that we cannot solve for as we do not know and may not know for some time how CRTO's solution/efficacy will be impacted by changes.", which helps advertisers identify consumers across devices and channels, fell 3.2% on Tuesday.
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