Why Google Plays Down Its Ad-Tech Business but Is Determined to Keep It

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Why Google Plays Down Its Ad-Tech Business but Is Determined to Keep It
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Facing antitrust scrutiny, Google has resisted breaking up its ad-tech operations, which feed into the tech giant's larger ad business

Google Chief Executive Sundar Pichai met in Washington several months ago with Sen. Mike Lee, a Utah Republican who sponsored legislation that would require a breakup of the tech giant’s advertising-technology business.

Mr. Pichai’s message in opposing the bill was one that has been a common refrain for the company in the face of concerns about its dominance in the sector: Ad technology is a small part of what Google does, he said, and doesn’t make up a significant share of the company’s revenue, according to people familiar with the meeting.

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