I’m Jamie Gutfreund, a marketing professional with over 20 years of experience helping brands anticipate and act on cultural and technological shifts. I’ve guided industry giants like Microsoft, Google, the NFL, and Nike in leveraging the Creator Economy.
In today’s business climate, where marketing executives must be relentlessly efficient, creator marketing offers an opportunity for growth and impact. Yet, skepticism persists, largely driven by a reliance on one-dimensional metrics like impressions and likes to gauge success. However, these conventional yardsticks only offer a superficial assessment of campaign performance.
Father Of Suspected Trump Gunman Was Profiled As Pro-Gun Voter By Trump Campaign: What We Know About Thomas Matthew CrooksIn the creator economy, understanding the “why” behind campaign results is crucial. According to Steph Money, VP Client Services at the creator campaign measurement company ThisThat, “Marketers often settle for what their agencies give them in terms of campaign metrics. They really should be demanding that agencies provide the why behind their campaign results.
In creator marketing, understanding what truly drives content success is essential. A common symptom is the uncertainty about which specific aspects of your content actually matter. Using all the tools at our disposal is vital and confirms what many creator marketing experts have long suspected: driving measurable results and success doesn’t require a bigger budget; it requires a commitment to continuous learning and improvement.supports this approach. The study uncovered that most brands fail to capture valuable insights from their creator partnerships, with 85% of creators sharing that they “never hear feedback from brands about how they evaluate their content.
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