Godiva just opened its first cafe in the U.S.
Belgian chocolate maker Godiva wants you to think of it when you want a breakfast sandwich, a lunch salad or an afternoon pick-me-up coffee and cookie.in the U.S. in New York’s Midtown East, featuring many firsts of their kind for a brand known for its collection of premium chocolates.
Why so much focus on this new cafe? Godiva sees it as a model that can be replicated and expanded to 2,000 cafes worldwide in six years, including 400 in the U.S., Young-Scrivner said. Young-Scrivner, a former Starbucks executive, declined to give any specific financial information about the privately held company, which was sold by Campbell Soup to Turkish conglomerate Yildiz Holding for $850 million in 2008.
In the U.S., Godiva had a 1.8% share of the $20 billion chocolate market, placing it in 14th place. Hershey’s Reese’s and Mars’s M&M’s each had about 13% of the U.S. market in 2018, landingThe global chocolate category “is growing,” Young-Scrivner said. “What’s growing faster is the super-premium chocolate segment that we are in.”
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