GM has big plans for its electric future, but between uneven demand in the U.S. and getting hammered in China, it may have to adjust.
General Motors’ Q2 earnings call revealed a lot about its EV operations today. Despite CEO Mary Barra herself remaining optimistic about the conglomerate’s electric future in recent public appearances, some of its EV manufacturing plans have been pushed back. The Orion Assembly plant in Michigan that's meant to make the Silverado EV has been delayed. Again. And though there are several electric and plug-in hybrid options for the brand in China, you can forget EV Buicks for a bit.
Stalling the factory a little bit is a way for GM to ensure there’s sufficient demand and that it won’t churn expensive EV trucks out while incentivizing them to move, thus only adding to its losses on EVs. Questions about demand aren’t just related to the big trucks, either. Buick once said that all of its future model introductions would be fully electric going forward, but Barra now says that it would delay its first EV. This car was originally meant to be introduced this year.
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