Peggy Gou reflects on '(It Goes Like) Nanana,' her festival and tour dates, her DJ-producer vision and more in a cover story interview with Billboard.
Peggy Gou photographed by Aaron Sinclair on March 26, 2024 at Maison Celeste in Mexico City. Styling by Jocelyn Corona. Hair by Preston Wada at Rare Creatives. On-Site Production by 2PM Estudio. Bottega Veneta coat, AYANEGUI earrings.on a wide boulevard once bisected by the Berlin Wall, a silver call button grants access to an expansive, shadowy, unfurnished foyer.
In March, Gou made her debut at Miami’s Ultra Music Festival, and in May, she’ll play dance mega-festival EDC Las Vegas for the first time. These shows, “from a perception point of view,” Lyons says, “are going to broaden audience from this more underground electronic fan to a more mainstream kind of electronic base.”That might be anathema to some purists, particularly those steeped in the techno-as-religion culture of Berlin.
“Imagine a bullet train,” Gou says, speaking rapidly. “This was me in 2019. When it stopped, it didn’t stop slowly; it had to stop super fast.” Gou’s North American agent, Stephanie LaFera of WME , says the song’s success has created “significant growth in her U.S. audience” that’s “only increasing the demand for her.” LaFera is focused on opportunities that serve Gou’s “super-engaged fan base that cuts across a lot of different spheres” while also introducing her to new listeners.
Gou acknowledges that working with her can be “very difficult because I push the team always harder… If you have so many opinions and you’re a woman, people call you a b–ch, but doesn’t see it that way. They think it’s a pleasure to work with someone who has a clear vision.” These days, Gou’s team also includes a security detail, as she has experienced stalkers and people “waiting at the hotel or waiting at the airport for 10 hours.” She “can’t go to Italy alone” and brings two security guards to Argentina where the crowd is “quite wild.” She recalls spending the entirety of a commercial flight to Ibiza facing the window after half the plane recognized her while boarding. “I was like, ‘My neck,’ ” she says with a laugh, feigning pain.
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