Why Glam, Retro Swimsuits Are All You Need This Summer

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Why Glam, Retro Swimsuits Are All You Need This Summer
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From late-1960s Pucci prints to shimmering disco-era bikinis, this season’s glitzy swimwear will make everywhere feel like Studio 54—even that Fourth of July barbecue

1973 Helmut Newton photo shoot in which a bikini completely steals the show. As the story goes, Newton was shooting evening wear in St. Tropez but hated the gowns. The photographer preferred what stylist Grace Coddington was wearing: a bikini and hot pink heels. So he told her to jump in the picture. The result is darkly sexy and fun—like a champagne-soaked poolside party where someone, naturally, takes an impromptu dip., and the options are as diverse as the late-’60s-early-’70s era itself.

Be they fans of Bianca Jagger or Black Sabbath, all types of grandiose glamazons will find a water-ready kindred spirit. Pucci and Missoni—the period’s aquatic-fashion pioneers—have returned to the bright patterns and plunging necklines that were once poolside staples. Italian label Oséree offers shimmering metallic knits for a Studio 54-on-the-sand look. Cult Gaia, true to its name, has gone Earth Mother, crocheting everything from bikini tops to cover ups.

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