“Momager” was not Adriana Marinho’s end goal, and “Brazilian pop star” wasn’t her daughter Giulia Be’s either.
In 2019, Marinho and Giulia finally convinced the singer-songwriter’s then-manager and Warner Music Group Brazil CEO Sérgio Affonso to switch out her upcoming single. The mother-daughter duo was pushing “Menina Solta,” a pop ballad which unbeknownst to anyone would catapult Giulia’s career. “Her manager comes in through Zoom and I’m in Rio with Giulia and everybody: the presidents, the marketing team,” explains Marinho.
With Marinho by her daughter’s side as mom and manager, Giulia’s rise picked up pace. “Menina Solta” went on to become Giulia’s breakthrough single, bringing in over 178 million streams on Spotify alone and its video clocking in at nearly 200 million views on YouTube, making it the burgeoning singer’s biggest record.
While Marinho makes it clear that “momager” was not her end goal, “globally renowned singer” wasn’t Giulia’s either. She had her head in the books, with plans to argue human rights cases in courts throughout the world and eventually make it to the United Nations. “She was going to eventually be the Brazilian Amal Clooney. That was her idol from a very young age,” says Marinho.
and also Warner. I didn’t feel I had the power to do anything, but I started gaining more confidence.I think Giulia was happy. She just looked at me with relief and I said, “We’re going to look for [another manager] because this is very serious.” So I started looking for someone and we’re still looking.Yeah, I’ve come to that conclusion myself, but it’s been a journey. It’s a lot of responsibility and work.
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