Ford killed its big EV as consumer acceptance of EVs proved slower than expected.
DETROIT ? At a packed investor day in Dearborn, Michigan, last year, Ford Motor executives lauded their forthcoming three-row electric SUV, which they said would be rolling off assembly lines in 2025. 'We call it a personal bullet train. It's beautiful and it's unlike anything in the segment so far,' Doug Field, Ford's head of EVs, and a former executive at Apple and Tesla, said at the May 2023 event.
On Wednesday, Ford also said it planned to push back another much-anticipated vehicle, the new electric version of its F-150 truck, until 2027, two years after it was initially intended to launch. It said it will add an electric van to its future lineup as it doubles down on its strengths: pickup trucks and commercial vehicles. Ford will provide an update on its EV plans in the first half of 2025. Some industry observers wondered why it took the automaker so long to switch gears.
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