We talk to Puja Patel, editor in chief of Pitchfork and cohost of “The Pitchfork Review,” about how AI is taking over our feeds and where it goes from here.
All right, so people are like, seem to be freaking out about the idea that there might be a million songs out there all using Drake's voice and none of them are sung by Drake. But what, if anything, should people be freaked out about here? What do you think are the concerns, and what are not the concerns?I mean, I think this is the same concern that has been prevalent in art since the dawn of time.
The bigger concern is around ownership. And, respectfully, I don't want to hear 20,000 Drake songs. Like I don't care about that. I don't care about half of Drake's songs that already exist that are made by him. So I don't see it becoming like a value proposition in a way that supports the overall brand of the artist in a financial or recognition way. And I think the big freak-out and the big existential crisis here really is about money and ownership.But like, but for whom? Because, right, as I think you're saying, if a million people make copies of Drake songs, it won't make Drake any richer and it won't make him any poorer. And the vast majority of the songs nobody will want to listen to. And even the good ones, even the good ones, nobody's gonna say, oh, wow, what an amazing original song. Because it will basically be an incarnation of Drake. Like without Drake, that song wouldn't exist. None of what was great about it would exist. So all of the stuff that is copied off Drake or a famous artist like that seems like it's an irrelevance in some sense.I mean now we're broaching the subject of copyright, and since the dawn of time, people have been questioning whether a sample is something that is worth being fought over. Part of the reason this is so sticky is because the law is centered to protect humans. When we were reporting about this at Pitchfork, I think a month ago, the copyright office issued some new declaration around AI, and they basically said that something can be protected by copyright if it had immediate human interaction with it, which meant like it was created by a human. And where that then becomes tricky is because if you significantly manipulated AI as a human to create something that sounds like a lot of other things, that still is protected by copyright. But we haven't seen something go to court. I think the bigger conversation around AI is around AI training and copyright. Like, if you as a person are training a computer to be something else, using a source library of an artist, like that is the bigger copyright question right now.Mm-hmm. Because then the computer, or in this case the model, becomes the product of human authorship, whereas the thing itself that's spit out by AI might not be the product of human authorship, which would be protected by copyright law.
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