Yaccarino, an advertising executive who served as NBC Universal's chairman of global advertising and partnerships, brings vast experience generating revenue and partnerships with key brands.
SAN FRANCISCO - Elon Musk's choice of Linda Yaccarino for Twitter CEO appears aimed at solving multiple problems facing the social media site - and the billionaire himself - following his tumultuous takeover of the company in October.
Musk has loosened many of the site's rules, let back on thousands of banned accounts and has gotten himself into trouble on occasion with tweets, including one spreading misinformation about an attack on Rep. Nancy Pelosi's husband. Former Twitter employees, speaking on the condition of anonymity for fear of retribution, expressed skepticism that much would change under a leader picked by Musk.
Yaccarino has praised Musk publicly at different moments, as she did after his appearance last month on "Real Time with Bill Maher," and she has told colleagues that people get hung up on his erratic tweets but that she sees him as ready to establish business partnerships behind the scenes. The timing of naming a new CEO is beneficial for Musk. Tesla holds its annual shareholder meeting Tuesday in Austin. Musk has hinted, as recently as Thursday night, at the need to demonstrate his commitment to the electric vehicle company.
Anti-Defamation League CEO Jonathan Greenblatt said Yaccarino's appointment is "a hopeful sign" that the company could make changes to more boldly fight the spread of bigotry and extremism on its platform.
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