Hanna Lustig is a staff writer at Marie Claire, where she gets to gab every day about the topics she holds most dear: fashion, beauty, and celebrity. Hanna’s editorial journey began with formative internships at Elle and InStyle, where she was lucky enough to work for some of the smartest women in media while she was still in college.
One of the biggest challenges beauty brands have to face in today's market is the possibility of getting ensnared in a TikTok controversy. Occasionally, the outrage isSuch was the case with Dyson's latest Airstrait advertisement, which was pulled from the platform after sparking backlash earlier this week. Of course, that hasn't stopped creators from continuing to duet the brand's clip and chime in about it.
It really boils down to this: Dyson's suite of styling tools technically can be used on all hair types, but they don't work on all hair types equally well. That disparity has led many with Type 3 and Type 4 curls to feel the company doesn't care about meeting their needs.
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