Why Durant and Irving's signings by the Brooklyn Nets are a win for the New York Yankees:
on the YES Network despite a respectable 42-40 record and qualifying for the playoffs this past season.as the Nets even though the Knicks went a league-worst 17-65. The Knicks have the established fan base.In March, the New York Yankees, along with partners Amazon and Sinclair Broadcast Group,
the YES Network from Walt Disney. The new YES construct will allow the Yankees to have programming with a greater footprint on both broadcasting and over-the-top .during game five of the NBA finals in June. But with Irving and Durant the Nets have now stollen the basketball buzz of New York from the Knicks for the first time since moving to Brooklyn from New Jersey for the 2012-13 season. And in the NBA, star power, not just wins and losses, drive TV ratings.
I'm not saying Durant and Irving are James. But they are a lot more than Brooklyn has ever had in their short history. And that bodes very well for YES and the Yankees.
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