Why Donald Trump is now trying to reach Latino voters
President Donald Trump arrives for a Latinos for Trump Coalition roundtable at Arizona Grand Resort in Phoenix on Sept. 14, 2020. Credit - Andrew Harnik—AP
Most Latinos disagree. The Trump Administration has failed to adequately respond to the pandemic, which has disproportionately affected Latinos. His immigration policy has been largely unpopular and resulted in families getting split apart. And he’s uttered racist insults since the day he announced he was running for President. Yet the Trump campaign is actively playing for Latino voters with a message centered around faith, family, law and order, and entrepreneurship.
“It’s like a math problem, right? You want to add and not subtract. This is about addition,” says Trump 2020 senior adviser Mercedes Schlapp. “This is about adding to our party. This is about ensuring that we’re able to make inroads into these very crucial communities and take away from the Democrats.”Nobody expects Trump to win the Latino vote. In 2016 he won 28%.
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