Why Don’t You…Get Really Avant-Garde on the Red Carpet?

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Why Don’t You…Get Really Avant-Garde on the Red Carpet?
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A new project from Yohji Yamamoto underscores his unique definition of glamour.

The Yohji Yamamoto Renaissance—the Yohjissaince, if you will—is officially in full swing. In the midst of Paris Fashion Week earlier this month, the brand launched a special project with SSENSE: Y-3 Atelier.

Y-3 was revolutionary, the first time a global sportswear brand, in this case Adidas, created a line with a high fashion brand, writing a playbook that every luxury brand now follows. That collaboration recently celebrated its 20th anniversary, and during Paris, the Y-3 Atelier line marked another innovative moment for the brand as it infuses sportswear pieces with avant-garde execution.

As usual, Yamamoto’s Fall 2023 show was one of the season’s most meditative. His quiet and deliberate runway is always soundtracked with Yamamoto’s own singing and guitar-playing. In recent seasons, the most stirring part of a Yohji collection has the finale section of the show, in which the designer shows a set of super-elevated ensembles, often handmade or couture-like.

Just as cool, but a very different kind of statement, would be one of the Y-3 Atelier gowns. One of the capsule pieces is

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