Why don't all retailers accept Visa, American Express, Discover, Mastercard credit cards?

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Why don't all retailers accept Visa, American Express, Discover, Mastercard credit cards?
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It comes down to fees.

Check out this story on USATODAY.com: https://www.usatoday.com/story/money/business/2019/03/01/kroger-not-accepting-visa-why-retailers-wont-take-all-credit-cards/3029699002/.

Check out this story on USATODAY.com: https://www.usatoday.com/story/money/business/2019/03/01/kroger-not-accepting-visa-why-retailers-wont-take-all-credit-cards/3029699002/
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