A practice that Madame Goop is probably jealous she didn’t come up with first, vabbing promotes the use of vaginal fluids as perfume
Screenshots from TikToks by @palesamoon, @sister.siren, @oldloserinbrooklyn, and @kulture.of.krystal. Photo-Illustration: by The Cut; Photos: @palesamoon, @sister.siren, @oldloserinbrooklyn, @kulture.of.krystal/TikTok To say there’s a lot of dating advice on TikTok would be an understatement.
Where did this start? Vabbing first made waves on a November 2018 episode of the Secret Keepers Club podcast, hosted by comedians Carly Aquilino and Emma Willmann. A previous episode’s tale about a friend who used his ball sweat as cologne inspired an intrigued listener to produce her own farm-to-table perfume after she “double-tapped the puss.” The experiment produced overwhelmingly positive results, and the listener turned all of her friends onto the practice, which they dubbed “vabbing.
On June 13, 2022, TikTok influencer, analyst and writer Mandy Lee broke from her usual fashion content to extol the virtues of vabbing. “Apologies with tears, but it does work,” she wrote in the comments. Lee’s TikTok, which has since raked in over 1 million views and counting, brought the polarizing perfume to new audiences. Users ranged from appalled to obsessed, while veteran vabbers flocked to the comments to swear by it for dates, clubbing, and even job interviews.
Does it work? No. Humans have a nearly useless vomeronasal organ, which is what helps animals process pheromones. A positive reaction to a smell is actually an evolutionary response. “People mistake conditioning with the concept of pheromones,” Dr. Gunter says. “It only takes a few exposures to something that we think is pleasant to like that smell.”
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