Physiologically, people are more triggered by negative news than positive news. Scientists see it in skin conductance levels and heart rate variability.
Ever wonder why there’s so much bad news out there? Maybe it’s because people find bad news more interesting than good news.
Among academics, one explanation for this bias was that “journalists were angry people and skeptics and they produced a bunch of negative content, and that was bad — as in bad for democracy and bad for people reading news,” Soroka said. “Our suspicion was that the way news looked wasn’t purely a function of what journalists felt but more about what audiences responded to.”
The researchers went out of their way to find a wider range of study participants whenever they could. They recruited from marketplaces in Ghana, for example, and took their lab gear to a shed in a construction compound in India.Each participant was shown seven randomly ordered BBC World News television reports, some of which had a negative tone and some of which were more positive. As the participants watched, the researchers monitored their heart rates and their skin conductance levels .
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