Why everyone you know — from your boss to your spin class instructor — has started talking like they're cult leaders.
, multi-level marketing recruiters, impassioned start-ups, and other fanatical fringe groups I’d been analyzing over the past year, my Explore page couldn’t seem to tell whether I wasinterested in shopping for Flat Earth T-shirts while entertaining the theory that 5G cell phone towers were responsible for the coronavirus, or justinterested.
“Can we make sure we’re aligned on that initiative?” “There’s an ongoing paradigm shift in the wellness space.” Clearly, a new metaphysical dialect has emerged, and it’s swiftly taken over all kinds of social, spiritual, and professional spaces — not just the cultier corners of Instagram, but also our corporate offices, diet and fitness industries, and beyond.
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