Parasocial relationships can increase meaning and enjoyment.
Swifties, and other fans, feel deep emotional parasocial connections due to media’s "illusion of intimacy.”Most parasocial relationships are perfectly healthy, adding to meaning, sense of community, and enjoyment.NFL star and Chiefs tight end Travis Kelce. If you didn’t know this, you probably haven’t been paying, either to the news or to social media; the internet has all but exploded with images of Swift cheering in a private box next to Kelce’s mom.
Parasocial relationships are one-sided connections. Fans feel strong emotional attachments, or what psychologists Horton and Wohl argued was the"illusion ofSwift has done a masterful job of using all media—not just her music— to create a sense of intimacy and vulnerability, enhancing the tendency of her fans to feel they know her personally, even though it is inherently one-sided. Swift’s music reflects her life experiences, and she owns her emotions, increasing her relatability.
However, fandom implies social experience and expanded social identity through participation in a group. Parasocial relationships, by contrast, represent a perception of intimacy with a character or celebrity, even though it is not reciprocated.
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