Here's a history of how presidential debates went from being boring affairs to having a bad game show-like quality.
Is it any wonder that a man with a relatively boring personality like George H.W. Bush proved victorious in 1988, while the winner in 2016 was a creature that lept forth directly from reality television?
Abraham Lincoln may have helped popularize the idea of debates in American campaigning thanks to his famed series of engagement against his senate opponent Stephen Douglas in 1858, but could we imagine Lincoln delivering anything eloquent in front of these debate backdrops that look like they were pulled from a disc of Fourth of July-themed screen savers meant for a computer running Windows 98? Hardly.
Certainly, someone at these networks are thinking about optics, but not for the benefit of the American people, but rather their own. While it seems like a subtle addition in wide shots at both the recent CNN and MSNBC debates, a stripe of logos in the background makes the candidates look like they're speaking in front of a red carpet step-and-repeat full of logos when captured in closeup.
Last night CNN was so downright tacky about including their logo everywhere they could that the candidates were forced to drink out of branded coffee mugs.If there was any doubt that CNN is now treating debates like game shows, well, they actually did hold a live lottery drawing to determine the distribution of candidates.Issues of design may be shrugged off by some, but anyone who has experienced both the ambiance of a Chuck E.
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