Taco Bell, McDonald’s and a celebrity pop-up called Chain glory in fast food nostalgia.
These products were introduced in the 1970s through the 1990s, meaning that the largest groups of fast food consumers might have been able to experience them as children. According to the Centers for Disease Control and Prevention, those are people age 20-39 and 40-59.
“The notion that a restaurant would be offering something that allows adults to feel nostalgic about the past and engage in an experience that lets them live that nostalgia in a positive way can provide a social connectedness feeling for people to a happier time, or at least a remembered happy time,” she said in a phone interview.One enterprise that seeks to provide that experience is a celebrity-backed pop-up in West Hollywood called Chain.
It is on a side street in West Hollywood, but it doesn’t publicize the address. It’s only open a few days a month, and its website is bare-bones. “One of the founders, B.J. Novak, DM’d us in social and was interested in creating a moment for his followers,” he said in a phone interview. “It was the first time they actually sought a partner directly, and so we were super excited and proud to be part of that partnership.”
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