Why Dermalogica is the most popular skincare brand used by skin therapists.
, a reoccurring series in which we spotlight the power players driving the beauty world forward. Consider this your chance to steal their get-ahead secrets, and grow from the real-life lessons they’ve learned on the job. for that. When the professional skincare brand launched in 1986, it introduced serums to U.S.-based skin specialists.
With a background in skincare education, Wurwand quickly noticed the lack of training available to skin therapists when she moved to the U.S. from South Africa in 1983. By the end of that year, she opened the International Dermal Institute in Marina Del Rey, Calif. to provide extensive education to skincare professionals.
Pretty quickly students were asking me what products to use. There were no salon-professional American skincare products so they were using European products they were shipping in and paying import taxes. In 1986 we launched the Dermalogica skincare line, and it pretty much took off right away because all of these students now needed a product line to use in the salons they were working in. How have you seen skincare education change in the U.S.
As with anything, there’s great information and poor information out there. I think the internet is a great resource because we can reach people instantly and provide professional training online. But, there’s no substitute for a professional seeing your skin and talking to you about it. We introduced a free program called where you can have your skin analyzed by a licensed skin therapist and get products recommended to you based on your skin type and concerns.
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