Why Databricks’ Tabular Play Has Put Snowflake On The Defensive

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Why Databricks’ Tabular Play Has Put Snowflake On The Defensive
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R. Scott Raynovich is the Founder and Chief Analyst of Futuriom, an independent cloud technology analysis firm. He has been following technology markets as an analyst and writer for 25 years. In the past he was a partner and Editor in Chief of Light Reading (Lightreading.

puts new pressure on competitors such as Snowflake and Confluent as cloud data management rises in importance as a technology necessary for AI initiatives.

According to our interviews with technology experts and end users, Tabular gives Databricks the strategic upper hand on an open-source project known as Apache Iceberg, one of the most popular open-source tools for managing how data is shared among cloud infrastructure, applications, and on-premises infrastructure. Iceberg is seen as increasingly important as a tool to help manage data used to feed AI applications.

Biden Vs. Trump 2024 Election Polls: Most Voters Say Trump’s Conviction Isn’t A Factor, Latest Survey Shows"Looking at Tabular, what they do is make sure the data is accessible where it's needed,” said Damian Kowalewski, CEO and co-founder of Attimis, a data management company that is in stealth mode. “Solving this problem of getting data to where and when it's needed is a big challenge. Tabular does that well.

Databricks is one of the most closely watched pre-IPO companies in Silicon Valley. It recently started reporting revenue to give more visibility into the company’s operations. In March it, a 50% leap from the previous period. It’s also been aquiring AI companies such as Lilac AI, and it has recently introduced a slew of new AI tools. It’s estimated to have a valuation approaching $50 billion.

This has proven to be a delicate operation in the past, but it is one that has been successfully negotiated by data companies such as MongoDB and Amazon’s Elastic container service, which both converted a strong open-source base into a lucrative commercial operation. "Iceberg allows Databricks to have storage and data management for data that sits outside their control so it increases their total addressable market,” said Rikin Shah, co-founder of“Now that Databricks owns Tabular, they can provide more value for data processing and storage,” Shah said. “For Databricks this is a big deal, they are saying not all data lives in Snowflake and Delta Lake. If they integrate with Tabular they could be the leader.

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