The size of toilet paper makes it feel like a substantial, big purchase.
It makes it feel like you’re doing something. It taps back into that need for control. If you’re buying a hefty big pack of toilet paper, you kind of feel like you’re ‘stocking up’. You signify to yourself that you’re in control.”
“It’s been a wild week. Everyone’s been on the edge of their seat looking at what’s happening,” said Simon Griffiths, co-founder of Who Gives A Crap, a social enterprise that sells recycled toilet paper and gives half its profit to sanitation-related charity. “Inventory has piled up at warehouses,” he said. “We have requested a doubling of daily delivery capacity from 20 million rolls to 40 million.”
“Collective behaviours among humans are remarkably similar to processes in the animal kingdom such as schooling among fish and flocking among birds,” they wrote in an editorial about toilet roll hoarding in theThe situation has also led to some unusually frank comments by Asian politicians.
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